Measuring KPI is three-fold. First, we help you formulate media calendar, media strategy and media frequency. This is one way you can keep track of our work.

Second, we guarantee the view and exposure of your contents to our full capacity. The views and exposure will be different for each individual channel based on the algorithm but we will set a fixed number to help you monitor whether we meet the expectation.

Last but not least, you can check how many students we successfully send to your school. We will not guarantee the number but all of our media strategy will be targeted toward this goal.

There is no right answer for this question, it all depends. For example, if you want huge exposure in a short amount of time, we will suggest you use Douyin platform. If you want to drive more conversions, Zhihu and Red would be better options.

Thus, based on your own situations and need, we will formulate customized media strategy to help you narrow down your marketing platforms and the budget you need.