Zhihu, one of the most important platform to drive consumer decisions in China. It was a Q&A platform at the beginning but now developed into a platform combining articles, image, video, discussions.
You are able to precisely target audiences through answering questions, making suggestions/comparisons, interacting with intended users.
Our research has shown that most people on Zhihu are educated, logical and rational. They have strong intention to convert but they need a push. Zhihu is the solution.