Douyin, the NO.1 short video platform in China. It now has established a large user base of 700 Mn users.
Although at the beginning, this platform mainly attracts users under 35 yo, a recent report from Douyin indicated that the users above 35 yo consist of 49% of the total users on the platform.
Our team will use Douyin to convey a more dynamic, fun and interactive school image to adapt to the user behaviors& psychology on the platform.
Tier 1&2 user only takes up 17.7% of the total user base. The major user on Douyin now are tier 3& tier4 users (82.3%).