Also referred as the Little Red Book. One of the largest and fastest-growing social sharing platforms in China. It is a realtively young platform with 72% GENZ users.
A female dominated platform, best for targeting people with high purchasing power and want to increase their life standard.
Users of RED are intention driven. They will purposefully search for reviews, recommendations, suggestions, real experience from other users. Thus, this platform requires content variation and content quality more than other platforms.